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Website Redesign: Song for Charlie


About the Client

Song for Charlie is a family-run nonprofit charity dedicated to raising awareness about ‘fentapills’ — fake pills made of fentanyl. They partner with experts, educators, parents and other influencers to reach the most vulnerable group: young people between the ages 13-24. Our programs highlight the emerging dangers of self-medication and casual drug use in the fentanyl era and encourage healthier strategies for coping with stress.

About the Project

Song for Charlie was in need of a website redesign as their national social media campaign with major social media channels was about to kickoff. The site saw over 100k pageviews within the first month of the campaign.



The Website

Using the established brand identity of colors black/yellow/white, using the Gotham font and their logo we completely transformed their outdated Squarespace website into a brand new Wix Editor X website that is fully responsive and has the functionality to handle a lot of site traffic.


www.songforcharlie.org


 

New Website



Original Website



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