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Branding + Website Redesign: Eyelash Extension Business

About the Client

Lashplicity, located in Pasadena, California was in need of a website for their eyelash extension business.

About the Project

Lashplicity needed an updated logo to go with the new website. I was able to take their logo and transform it into a sophisticated trendy logo which drove the Inspiration for the website.


The logo

The original logo was created with a logo generator program not allowing for full creative control. Creating a fully custom logo allowed me to listen and understand the client's request and create exactly what they wanted.


The Website

Using the logo as the baseline for the design, the idea was to create a "boho chic/hippy" vibe site. Mixing the script font of the logo with a san serif font, we were able to achieve a typography masterpiece. The stock photography set the tone for the boho chic and completed the visual design of the site. This site offers information about the company, services offered, photo gallery of clients and their lashes, company policy and lash aftercare, frequently asked questions, and a booking system to book appointments.

(Site inactive)


Original Website


Customer Review

"I cannot say enough about this woman's talent and professionalism. After several months of trying to create my own website, I finally decided to hire a pro but, then was faced with the stressful task of choosing the right person for the job. After much prayerful consideration, Krista was my pick, and I could not be more grateful! She was patient, kind, attentive, and brilliant at bringing my vision to life in just a few short days. Not only did she create a gorgeous, user friendly website, she also designed my logo with variations for all platforms!
Wow, just wow!!! I am so proud at what she has accomplished, and I will miss our interactions! Krista is my girl!"

- Michele Ruff, Owner

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